China Vacuum Cleaner Industry Development Overview Analysis

The vacuum cleaner can be divided into robot vacuum cleaner, push-rod vacuum cleaner, vertical vacuum cleaner, horizontal vacuum cleaner and portable vacuum cleaner according to the structure. The working principle of the vacuum cleaner is to use the motor to drive the blade to rotate at a high speed, and to generate negative air pressure in the sealed shell to absorb dust.

With the continuous improvement of people's living standards, the retail sales volume of China's vacuum cleaner market has been increasing year by year. In 2019, the retail vacuum cleaner sales volume was nearly 19.8 billion yuan.

China's vacuum cleaner market is dominated by online channel sales. From January to November 2019, the online domestic vacuum cleaners retail sales volume reached 13.76 billion yuan, accounting for 77.5% of the total scale.

In 2019, the online and offline sales channels of Chinese vacuum dust cleaners are mainly push-rod vacuum cleaner and robot vacuum cleaners. The average price difference of all kinds of products online and offline is large, and the biggest difference is mainly push-rod type. In 2019, both online and offline channels of Chinese big power vacuum cleaners have higher brand concentration, while offline concentration is slightly higher than online.

1. In 2019, the retail sales volume of China's wet dry vacuum cleaners market was nearly 20 billion yuan.

From 2012 to 2019, the retail sales volume of China's vacuum cleaner market has been increasing year by year. In 2018, the retail sales volume of vacuum cleaner market reached 19.4 billion yuan, with a year-on-year growth of 32%. From January to November 2019, the retail volume of China's vacuum cleaner market was 17.8 billion yuan, up 2.5% year on year, and it is preliminarily estimated that the retail volume of 2019 is nearly 19.8 billion yuan.

2. The Chinese vacuum cleaner market is dominated by online channel sales

From January to November in 2019, the retail sales of vacuum cleaners reached 17.75 billion yuan, up 2.5% year on year, and the retail sales of vacuum cleaners reached 21.89 million units, up 7.7% year on year. The sales volume of online channels reached 13.76 billion yuan, up 3.3% year on year, and the retail volume was 194.9 million units, up 7.8% year on year. Offline channel sales fell 0.2 percent to 3.99 billion yuan, while retail sales rose 7.2 percent to 2.4 million units.

3. In 2019, the online and offline sales channels of Chinese vacuum cleaners are mainly push-rod and robot vacuum cleaners

In 2019, the online and offline sales channels of Chinese vacuum cleaners are mainly push-rod and robot vacuum cleaners. The proportion of online channel robot was 45.6%, higher than that of push-rod robot (30.7%). The proportion of offline channel push-rod type was 58.2%, much higher than that of robot (20.8%).

4. In 2019, there is a large gap between the average price of online and offline vacuum cleaners in China

In 2019, there was a large gap between the average price of all kinds of vacuum cleaner products online and offline, of which the biggest gap was mainly putter type. The average price of putter type products online was 876 yuan, while that of putter type offline was 2,689 yuan. It is followed by vertical products, the average price of online vertical is 784 yuan, offline vertical is 1795 yuan. The difference between robots is much lower than that of push-rod type. The average price of online robots is 1,476 yuan, while that of offline robots is 1,891 yuan.

5. In 2019, China's vacuum cleaners have a high concentration of omnichannel brands

In 2019, both online and offline channels of Chinese vacuum cleaners have higher brand concentration, while offline concentration is slightly higher than online. From January to November 2019, the concentration ratio of online top-5 brands was 73.1%, while that of offline top-5 brands was 93.1%. The concentration ratio of online top-10 brands was 83.5%, while that of offline top-10 brands was 99.6%.