2020 China Vacuum Cleaner Industry Development Status Analysis

With the continuous improvement of the quality of people's living standards, the retail sales scale of China's big vacuum cleaners market has been increasing year by year. In 2019, the retail sales scale is nearly 19.8 billion yuan. The vacuum cleaner market in China is dominated by online channel sales. From January to November 2019, online channel retail sales were 13.76 billion yuan, accounting for 77.5% of the total scale. In 2019, the online and offline sales channels of wet dry vacuum cleaners in China are mainly push-rod vacuum cleaner and robot vacuum cleaner products. The gap between the average price of various types of vacuum cleaners online and offline products in China is large, and the largest gap is mainly the push rod type. In 2019, China's vacuum cleaners have higher online and offline channel brand concentration, and offline concentration is slightly higher than online.

The scale of retail sales in China's vacuum cleaner market is increasing year by year.

From 2012 to 2019, the retail volume of China's vacuum cleaner market has been increasing year by year. In 2018, the retail sales volume of the Chinese domestic vacuum cleaners market was 19.4 billion yuan, an increase of 32% year-on-year; from January to November 2019, the retail sales volume of the Chinese vacuum cleaner market was 17.8 billion yuan, an increase of 2.5% year-on-year. yuan.

The vacuum cleaner market in China is dominated by online channels.

From January to November 2019, the retail sales of the Chinese vacuum cleaner market was 17.75 billion yuan, an increase of 2.5% year-on-year, and the retail volume was 21.89 million units, an increase of 7.7%; the online channel retail sales were 13.76 billion yuan, an increase of 3.3% year-on-year. It was 19.49 million units, an increase of 7.8% year-on-year; offline channel retail sales were 3.99 billion yuan, a year-on-year decrease of 0.2%, and retail sales were 2.4 million units, an increase of 7.2% year-on-year. From January to November 2019, online channel retail sales were 13.76 billion yuan, accounting for 77.5% of the total scale.

In 2019, the online and offline sales channels of vacuum cleaners in China are mainly push rod and robot vacuum cleaner products.

In 2019, the online and offline sales channels of vacuum cleaner in China are mainly push rod vacuum cleaner and robot vacuum cleaner products, of which the proportion of online channel robots is 45.6%, which is higher than that of push rod (30.7%); the proportion of offline channel push rod 58.2%, much higher than robots (20.8%).

In 2019, the average price difference between various types of online and offline products in China's vacuum cleaners is large, and the largest gap is mainly the pusher type.

In 2019, the average price difference between online and offline products in China's vacuum cleaners is relatively large. The biggest gap is mainly putter type. The average vacuum cleaner price of online putter products is 876 yuan, and the average price of offline putter type is 2689. Yuan; followed by vertical products, the average price of online vertical is 784 yuan, offline vertical is 1795 yuan. The robot gap is much lower than that of the putter type. The average price of online robots is 1476 yuan, and the average price of offline robots is 1891 yuan.

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